You name it, we've done it.
And each time we do 'it' - we do 'it' uniquely to fit the audience, the product, the objective and YOU. That's what makes LIME a great fit for your company.
Planning
The plan is paramount...
At the heart of any great concept or project is a well, thought-out plan. And a great plan can save your company time and money – the green stuff especially. And with a plan, you know ahead of time what it will take, who will be involved, how long it will last, who you need to convince and what you want to happen as a result.
We get to know your company, your people, your business and most importantly your client. Then we develop a plan – a fully integrated one using a variety of ways to reach your goals. Kind of like writing the music the orchestra follows with everyone playing their part. Well...you get the idea...
Business Development
Who doesn't want more business...
Really, who wouldn't want more business? Sometimes companies are too close to their product or service and they have a hard time seeing the forest for the trees – they don't know how they can improve their process and their approach and what tools they really need. And most importantly they don't know what is not working and what is.
Do you know what really happens when your prospects interact with your company? It's a critically important question and we can help you answer it.
When we work you, we want to make sure we're reviewing everything – and that includes your business development process. That way you're assured that your sales team and your employees are all working together and are prepared to respond to your audience – and ultimately grow your business.
Which means: you could actually be seeing more green.
Branding
It's everything and nothing...
Everything you do – and something everyone has a hard time putting their finger on. It's what makes you unlike any other company. It's the sum total of your product, company, people, experiences and perceptions.
What your brand is not, is your logo, tagline or the “look and feel” of your ads and web site. These are only the visual parts of your brand identity, and are often incorrectly referred to as “branding.”
We're here to help you find ways to show your prospects how your brand separates you from your competitors in a way that resonates in your prospect's hearts, minds, and spirit.
Media and Public Relations
Everyone has a story...
We can help you tell that story...in a compelling and polished way - so it is interesting and informative - and of course, newsworthy.
Some people call it creating "spin". We call it communication – just good solid communication. We can facilitate dialogue and generate buzz.
We can help you get your word out into the media and the community - To support your brand, your advertising and your business development efforts.
We can grease the wheels for growth and get your prospects and customers to learn a little more about you. And most importantly it becomes advertising from an unbiased point-of-view. And that is three times as good!
Media Buying
More for the money...
If you are buying your own media and you think you are saving money, think again. Media buying is part art, part science. It takes years to develop relationships - and an understanding of the process, the options, and the power of negotiation.
Radio, television, newspaper, magazines, internet, billboards, wall-scapes, bus stops, restaurant menus, and movie theatres...all media options we know.
Our opinion is not biased and it is based on knowledge rather than high pressure sales tactics. And through a strategic process we can put together a winning package of media options that leverage every dollar of your budget. And often, we can do it less expensively.
Got green to spare? If not, then let us help you save some.
Website Design
The not-so-new age...
Ok, now that websites have been around for say, well over a decade, it seems everyone has one. So if everyone has one, how do you stand out from the crowd of competitors? How do you make your site different? One key factor is an elegant, pleasing design that focuses on what you can to do meet the needs of your clients and provide answers to questions that your site's visitors have.
Search Engine Optimization
But it's not just enough to have a website. People need to be able to find it. And that starts with search engines like Google, Yahoo and Ask.com. When is the last time you used the Yellow Pages to find something? You, like most other people, probably used a search engine, and if you found what you needed within the first 5-10 search results, then that was good enough. So if your site isn't showing up that high in the search engines, then people aren't finding you and they have no idea about your services. We can help fix that.
Search Engine Marketing
Take SEO a step further with a complete search engine marketing approach. Links, paid inclusion, pay-per-click campaigns and affiliate programs all play a significant role in marketing your website and building your site's popularity. And you would be suprised just how much "Web 2.0" ideas like podcasting, YouTube and MySpace can help build your brand and drive traffic to your website.
Web Development
SEO and SEM success hinges on your website providing fresh content to the search engine spiders on a frequent basis. Sounds like a lot of work, doesn't it? We can help you simplify that process by hooking your website up to a content managment system (CMS).
Direct Mail
We believe in the 5-second rule...
No, not the "You can still eat food that falls on the floor" 5 seconds. We believe in the rule that if you don't get your prospects' attention in the first 5 seconds, you probably won't get it at all.
Because think how YOU go through your snail mail: you give each piece a quick glance and if it doesn't catch your attention it goes in the “circular file.”
And we know creativity is meaningless if it doesn't resonate with your audience and motivate them to respond. Every memorable, effective communication is built on a foundation of sound judgment and real-life experience.
And when it's done well (which is what we do!), you'll touch your customer on both an emotional and intellectual level. Because if they can relate, they will respond.
Advertising
What you make, is different than what you sell.
Whatever your product or service, what you put into it, is not what your customer gets out of it. Features go in, and benefits come out. An example of that is: a lawn care service shouldn't say how green they make your grass, they should say how jealous they'll make your neighbors. Know what's critical to your audience, and you'll know why they'll decide on your company.
We understand what it takes to motivate a prospect to respond, and we find it's a talent that's continually in demand. We work with you to zero in on your prospect's hot buttons, because we recognize what's most important to your clients and it is what's in it for them!
Promotions & Events
It's my party...
Creativity is our middle name...and when it comes to promotional ideas and events we are the cat's meow! Out of the box and out of the building ideas that will rock your clients, your employees and your vendors.
We start with a theme and then all the elements come together in a beautifully orchestrated event that drives, motivates and recognizes your audiences.
Whether it is a community or employee gathering, an awards program, a fund-raiser or a reputation enhancer – we can craft the most unique and perfect activity for you and your business.
And we handle every detail so you can be focused on the results you desire.
