• about lime
  • what it is
  • why it matters
  • cumulative expertise
  • biographies
  • recyclopedia
• services
  • advertising
  • branding
  • development
  • direct mail
  • email marketing
  • media buying
  • media & public relations
  • planning
  • promotions & events
  • search engine marketing
  • search engine optimization
  • web design
  • web development
• portfolio
  • advertising
  • direct mail
  • email marketing
  • logo designs
  • outdoor
  • sales materials
  • web designs
• new projects
• lime blog
• contact

about lime | recylcopedia

Do you want to reduce the amount of paper you receive?

Did you know that for every 38,500 paper documents delivered: 1 ton of paper is used

www.papercalculator.org

2 tons of trees are destroyed

16,450 gallons of water are used

1,941 pounds of solid waste are generated

60 pounds of air emissions are spewed out

5,058 pounds of greenhouse gases are emitted

Website invites people to rate “green advertising” claims

Anyone can now post an ad on a new website called Greenwashing Index

www.greenwashingindex.com

But just because an ad is posted doesn’t mean it’s misleading: it could be an example of a great ad. Valerie Davis, CEO of site cofounder EnviroMedia says they’re providing a venue that “educates consumers on what to look for in green ads and an easy mechanism for evaluating them.”

This site is one of many that are depending on user-based content, another trend that’s been growing. And while print and TV ads for large, international companies will be the ones most often posted on this site (many already are) the site does a good job of educating those who are considering posting ads.

The rating is based on five criteria, based on if the ad:

- misleads with words

- misleads with visuals

- makes a claim that’s vague or seemingly unprovable

- overstates or exaggerates how green the product/service/ company is, and

- leaves out important information making the claims sound better than it really is

Oberlin College continues being first

Oberlin College has always been part of the fabric of Oberlin, they have been on the cutting edge of ideas ever since they opened their doors in 1833. Did you know it was the first American college to admit African-American students and women? Today they continue to practice what they preach. Their Environmental Studies building is 100% solar and the campus has just been rated by the Sierra Club as the greenest in
the U.S.

To hear a podcast about Oberlin College becoming carbon neutral, click on the link below:

www.greenenergyohio.org/goinggreen/page

contact

© 2008 LIME marketing { live intelligently/market environmentally } ——— site designed by sevell+sevell Site Maintenance by R Squared Communications