services | media buying

Confessions of a media buyer

Media Buying: Part art, part science.

It may not be common knowledge, but media buying is part art, part science. It takes years to develop media relationships and an understanding of the process, the options, and the power of negotiation. But thinking on your feet and challenging the "facts" of the media reps are also what we do well. We know when to challenge the convention wisdom of the media reps. Our opinion is not biased and it is based on knowledge rather than high pressure sales tactics.

So if you're buying your own media and you think you are saving money, think again.

When we act on your behalf as your media buying agency, we:

1) Determine your marketing campaign goals and campaign timeframe.

2) Diversify the advertising media: Internet Advertising, billboards, and radio.

3) Track your return on investment.

Through a strategic process we can put together a winning package of media options that leverage every dollar of your budget. And often, we can do it less expensively.

Radio, television, newspaper, magazines, internet, billboards, wall-scapes, bus stops, restaurant menus, and movie theatres... are all media options we know.

So have you got "green" to spare? If not, then let us help you save some.